Web Design as a Service: Unlimited Updates for One Flat Monthly Fee
Subscription-based web design with continuous improvements, rapid turnaround, and responsive support—no hourly billing or change-order friction.
About Our Web Design Subscription
A senior, cross-functional team delivering continuous website improvements through a simple monthly subscription.
How the Subscription Works
A simple, predictable process that gets you shipping improvements within days of signup.
Onboarding Timeline
From signup, we collect goals, brand assets, and access credentials, run a baseline audit, and align priorities in a 45‑minute kickoff. Within three business days you receive an initial backlog, timeline, and preview environment, so the first sprint ships visible improvements within the first week.
Request Queue and Prioritization
Submit unlimited requests anytime; we maintain a prioritized Kanban queue with one actively developed item and several staged next. Items are scored for business impact, effort, and risk, with target response confirmations in hours and typical delivery windows measured in days, not weeks.
Delivery Cadence
Work ships in weekly iterations, with same-day quick wins when scope is small and risk is low. Each release includes preview links, change notes, rollback points, and acceptance criteria, ensuring confident approvals and a clear, traceable changelog for every stakeholder.
What Unlimited Updates Include
The concrete categories of work covered by your flat fee.
Content and Layout Changes
Request copy edits, new sections, hero redesigns, updated imagery, or additional pages such as blog posts, case studies, and product detail layouts. We handle responsive adjustments, navigation updates, accessibility-friendly headings, and cross-browser testing to keep content accurate, persuasive, and easy to maintain.
Design Enhancements
We refine color, spacing, and typography scales, introduce reusable components, and craft microinteractions that clarify state changes without distracting users. Guided by your brand standards, updates remain consistent across templates and breakpoints, improving perceived quality while reducing future design debt and implementation friction.
Technical Improvements
We implement structured data, sensible redirects, caching policies, image optimization, and CDN configuration, then monitor regressions through automated checks. Accessibility fixes, schema tuning, and Core Web Vitals improvements are prioritized to protect rankings, maintain reliability, and ensure your site loads quickly for every device and connection.
What Is Not Included
Transparent boundaries that keep expectations aligned and work moving smoothly.
Excluded Services
Unlimited website updates do not include new backend applications, complex custom software, enterprise integrations, or legal consulting. We can coordinate specialists and manage these initiatives as separate, fixed-scope projects with distinct timelines, security reviews, and budgets aligned to your requirements and internal governance processes.
Fair Use Policy
Requests are unlimited, but delivery is sequential to protect quality, maintain focus, and ensure predictable outcomes. Very large initiatives are divided into milestones, estimated transparently, and scheduled across sprints, while urgent issues can preempt the queue with explicit approval and defined success criteria.
Ownership and Licensing
All custom code produced during your active subscription is transferred to you upon payment. Third-party assets, premium plugins, and type licenses are purchased in your name when possible, with renewal reminders and documented usage rights to simplify audits and procurement reviews later.
Component Library
We maintain a shared component library with buttons, forms, navigation patterns, cards, and modals mapped to design tokens. Documented properties, states, and accessibility notes accelerate implementation, reduce inconsistencies, and let us roll out coordinated improvements across pages without redesigning foundational elements each time.
Brand Guidelines Implementation
We translate your brand rules into practical artifacts: color tokens, typography scales, spacing, grid systems, and illustration usage. These guidelines drive every update, ensuring new sections, campaign pages, and microcopy reinforce recognition, differentiate positioning, and maintain coherence from landing pages to long-form content and dashboards.
Accessibility by Default
Every component ships with semantic markup, proper labels, keyboard navigation, and focus states. We verify color contrast, heading order, and alt text, then run automated and manual audits against WCAG 2.2 AA criteria to prevent regressions and broaden usability for all visitors, including assistive-technology users.
Performance and SEO Foundations
Speed and discoverability practices integrated into every update.
Core Web Vitals Optimization
We monitor LCP, CLS, and INP metrics using field data, identify slow templates, and prioritize above-the-fold improvements. Techniques include critical CSS, modern image formats, lazy loading, preconnects, and script deferral, yielding faster perception of speed, fewer layout shifts, and more resilient interactivity under load.
Technical SEO
We configure sitemaps, robots directives, canonical tags, and structured data for products, articles, FAQs, and breadcrumbs. Clean URLs, internal links, and pagination controls avoid duplication, while performance, accessibility, and mobile-friendly layouts support crawling, indexing, and higher-quality snippets that attract qualified traffic from organic search.
Content SEO Support
We help map keyword intent to page types, refine titles and meta descriptions, and propose internal links that build topical authority. Editorial calendars, content briefs, and schema suggestions ensure new posts ship consistently, remain relevant, and convert readers by aligning messaging with searcher problems and outcomes.
Security and Compliance
Protecting your site, data, and users through modern security and compliance.
Hardened Hosting Stack
We deploy on managed hosting with automatic updates, container isolation, daily backups, and global CDNs. Web application firewalls, DDoS mitigation, and rate limiting are enabled by default, while staging environments and access controls reduce risk during releases and simplify testing before production changes are approved.
Privacy and Data Handling
We implement consent banners, anonymized analytics modes, and data retention policies aligned with your region. Access is restricted using least-privilege principles, and processors are vetted with DPAs. We document data flows, cookie categories, and deletion procedures to support compliance audits without blocking ongoing design and content updates.
Accessibility Compliance Audits
Beyond building accessibly, we schedule recurring audits using automated tooling and assistive technologies like screen readers. Findings are prioritized, ticketed, and remediated within upcoming sprints, with progress tracked against WCAG criteria and shared reports suitable for internal stakeholders, procurement requirements, and vendor risk assessments.
Workflow and Tools
Transparent collaboration powered by proven tools and clear communication.
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You will get a dedicated Slack channel and a shared intake form that feeds our ticketing system. Response-time targets keep conversations flowing, while status notifications, due dates, and acceptance checklists ensure requests are clarified quickly and delivered predictably without unnecessary meetings or email threads.
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All changes are tracked in Git with dedicated branches, pull requests, and code reviews when appropriate. Staging environments mirror production and provide preview links for stakeholders, enabling safe testing, easy rollbacks, and precise diffs that document what changed, why it changed, and who approved it.
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Design concepts are shared in Figma with interactive prototypes, component specs, and color tokens. Comment threads capture decisions, while a structured design QA checklist catches spacing, alignment, and contrast issues before development begins, reducing rework and ensuring every change matches the approved intent and style.
Analytics and Experimentation
Data-driven improvements fueled by trustworthy measurement and experimentation.
Analytics Setup
We configure GA4 with consent mode, meaningful events, and server-side tagging when needed. Custom dashboards surface conversion rates, retention, and content engagement, while privacy-safe heatmaps and session recordings reveal friction points to prioritize updates that measurably improve outcomes and reduce wasted traffic acquisition spend.
A/B and Multivariate Testing
We design experiments with clear hypotheses, guardrail metrics, and minimum sample sizes. Using modern testing platforms, variants are implemented safely, monitored for interaction effects, and rolled out gradually, turning insights into iterative changes that lift conversions without risking seasonality artifacts or long-term search performance.
Reporting and Insights
Every month you receive an actionable report covering KPIs, experiment outcomes, SEO movements, and operational throughput. We highlight correlations, explain anomalies, and recommend next steps, so stakeholders can prioritize updates confidently, justify budgets, and align marketing, product, and sales activities around measurable website improvements.
Essential Plan
Perfect for startups and small teams needing steady updates: content edits, landing pages, design tweaks, performance tuning, and prioritized support with one active request at a time and two-day typical turnaround.
,299 per month
Growth Plan
Ideal for scaling companies: concurrent workstreams, advanced experiments, ecommerce support, and weekly strategy syncs. Includes design system expansion, testing roadmap, and faster SLAs for urgent issues.
,399 per month
Scale Plan
For high-velocity teams with complex sites: multiple active tickets, priority deployment windows, custom analytics, headless support, and dedicated product designer plus engineer embedded for rapid iteration.
,899 per month
Ecommerce Support
Specialized workflows for modern online stores.
Catalog and Merchandising
We create flexible product templates, variant selectors, and collection filters that fit your catalog complexity. Bulk editing workflows, metafields, and structured content modeling make seasonal updates easy, while on-page recommendations and badges improve discovery, support merchandising strategies, and help shoppers navigate large inventories without frustration.
Checkout and Conversion
We streamline cart flows, payment options, and validation messages, reducing friction on mobile and desktop. Trust indicators, performance improvements, and persuasive microcopy address hesitations, while integration tests validate tax, shipping, and discount logic so promotions work reliably and customers complete purchases with confidence across devices.
Promotions and Launches
We plan campaign calendars, build dedicated landing pages, and coordinate homepage takeovers. Creative assets, tracking parameters, and promotional code logic are prepared in advance, with A/B tests and performance monitors guarding conversion rates during peaks, ensuring launches deliver revenue without compromising site stability or search visibility.
CMS Options and Migration
Choose the right platform and migrate without disruption.
Platform Recommendations
We evaluate WordPress, Webflow, Shopify, and headless architectures against your editorial workflow, customization needs, budget, and performance targets. We explain tradeoffs clearly, demonstrate editing experiences, and propose a migration path that minimizes disruption while securing future flexibility for features, experiments, and integrations your roadmap anticipates.
Content Migration Process
We inventory current URLs, map redirects, and preserve metadata, media, and internal links. Automated scripts transform content structures, while QA checklists verify formatting, embeds, and forms. A scheduled cutover with monitoring avoids downtime, and post-launch audits confirm indexing, analytics continuity, and correct canonicalization.
Training and Documentation
After launch, editors receive role-based training, short screencasts, and practical handbooks that cover everyday tasks and guardrails. We establish workflows for drafts, approvals, and publishing, reducing mistakes and handoffs so your team can publish confidently without waiting on developers for routine content updates.
Pricing and Plans
Straightforward pricing designed for momentum, not red tape.
Flat Monthly Fee Explained
Pay one predictable monthly price covering design, development, small features, performance tuning, and support. Skip quotes and hourly invoices; instead, submit as many requests as needed and we deliver continuously, giving marketing and product teams momentum without the overhead of irregular contracting or approvals.
Add-ons and One-time Projects
Certain initiatives require separate scopes, such as complex animations, custom middleware, data migrations, or security reviews. We estimate transparently, outline deliverables, and schedule dedicated sprints, coordinating with your stakeholders so these projects complement subscription work rather than disrupt it, keeping timelines realistic and budgets controlled.
Billing and Invoicing
Invoices are issued monthly with payment options including credit card, ACH, or bank transfer. We support purchase orders and receipts for bookkeeping, apply taxes as required, and provide dashboards showing usage, throughput, and planned work to help finance teams forecast spend and validate return on investment.
B2B Lead Generation
A professional services firm saw faster load times, clearer messaging, and redesigned forms. Organic traffic rose, demo requests increased, and sales reported better-qualified leads. Our backlog approach ensured leadership visibility, reliable delivery, and continuous improvements aligned with pipeline goals and quarterly marketing campaigns.
DTC Ecommerce Growth
An online retailer simplified navigation, improved product media, and reduced checkout steps. The site achieved stronger Core Web Vitals, higher conversion rates, and increased average order value. Ongoing tests refined bundle offers, prioritized filters, and tuned merchandising, lifting revenue without heavy rebuilds or risky full redesigns.
SaaS Product Marketing
A growing SaaS brand refreshed its homepage narrative, clarified pricing tiers, and modernized documentation templates. We introduced structured schemas, improved performance budgets, and ran experiments on sign-up flows. Activation improved, support tickets decreased, and content velocity increased as editors gained confidence using the updated system.